广州珠江新城广场是营销传播策划案.ppt

珠江新城广场 市场营销及传播推广 策划案 ;项目策划流程;产业导向;Part A 市场解析--4C分析;A-1 category行业发展;A-1 category品类发展;A-1 category品类发展;A-2 Compete 竞争对手;A-2 Compete 竞争对手;A-2 Compete 竞争对手;A-2 Compete 竞争对手;A-3 自身实力;A-3 自身实力;A-3 自身实力;A-3 自身实力;A-3 自身实力;A-4 消费者;A-4 消费者;A-4 消费者;A-4 消费者;项目策划流程;Part B 策略发展--STP目标定位;B-1 目标消费群定位;B-1 目标消费群定位;B-1 目标消费群定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-2 项目市场定位;B-3 品牌传播定位;B-3 品牌传播定位;B-3 品牌传播定位;B-3 品牌传播定位;B-3 品牌传播定位;B-3 品牌传播定位;B-3 品牌传播定位;B-3 品牌传播定位;项目策划流程;Part C 策略实施--广告创作;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Part D 策略实施--媒介投放;D-1 媒体选择;D-1 媒体选择;D-1 媒体选择;D-1 媒体选择;D-1 媒体选择;D-1 媒体选择;D-2 投放思路;D-2 投放思路;D-2 投放思路;D-3 执行方案;D-3 执行方案;D-3 执行方案;D-3 执行方案;D-3 执行方案;Part E 策略实施--终端推广;E-1 终端推广的目标;E-1 终端推广的目标;E-1 终端推广的目标;E-2 定位推广策略;E-2 定位推广策略;E-2 定位推广策略;E-2 定位推广策略;业主满意;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-3 招商期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;E-4 经营期推广战术;谢谢！