Marketing Mecca- East West.doc

 PAGE \* MERGEFORMAT 4 Marketing Mecca: East West Six or seven years ago, the author started his marketing communications industry, the time, the circle of media operators to talk about market development, adhere to Beijing, Shanghai and Guangzhou; said the spread of the media’s own values, if the audience is none other than high-income, highly educated and high social status. Widely represented in Beijing, the eastern coastal areas, is marketing communications of people pilgrimage to Mecca. Here rich people’s consumption capacity for numerous domestic and foreign enterprises Jingzhe Yao, where a number of financial companies has attracted the macro trend of CCTV and other domestic mainstream media rush to shout to make money, marketing, intellectual institutions in the corporate sector, the media come and go, bustling Hang Se in a hurry to see their opportunities in Beijing, is widely have become the measure of their business scale and strength of one ruler. However, the pilgrimage road to resistance and long. Promising opportunity for all is definitely not a good opportunity. Some enterprises have found that there is indeed more money, but she’s a lot of money does not pay any. Take an egg with a rock touch to better learn from their mistakes, re-clarify the enterprise’s own marketing strategy and product positioning, concentration of marketing resources, selected regional markets for their products, to develop, and finally found a ‘west of the east does not shine bright’ in Marketing on paths. Enterprises such as the success story of regional market gains and losses continues to be staged. As the national strategic priority to the development from the eastern region to adjust to the promotion of coordinated development of the region moving in the direction of developing the western region, revitalize the northeast old industrial base in central China introduced a series of national policy and implementation so that the gap between different regions of Chi