Marketing Details decide the success or failure!.docVIP

 PAGE \* MERGEFORMAT 11 Marketing Details decide the success or failure! Who talk about them with a dairy industry in a city’s promotional activities, their vice president of marketing, said: ‘We attach great importance to the promotion of effectiveness, do not say anything else, a daily walk through the city’s 100 new milk delivery truck , eye-catching brand identity uniform color models, the flow of advertising itself, and I asked, even without the task of sending milk should turn in the street open, multi-promotion one way, other manufacturers simply do not attach importance to this point. ‘My mind began to surface in these mobile ads to consumers in the city are constantly in contact with the scene, imagine it’s quiet influence. However, when I had a meeting with a friend living in this city about the brand’s Dairy, the friend said: ‘that a lot of families drink this, then, do not drink the firm. ‘Asked the reasons, it is a milk delivery truck kicking up clouds of trouble. It turned out that the milk delivery vehicle for some time, due to neglected maintenance cleaning, body full of dirt rejection, and even some car has been obviously damaged, but still blatantly in the street every day. ‘Simply can not stand the visual pollution. Every day, subject to such a stimulus, we can drink the milk do? ‘ This innovative approach to promote the manufacturers did not think: ‘as also milk floats and loser milk floats. ‘Is one such details, leading to the promotion failed. The same problem when I went to Xinjiang to give lectures encountered. New features of a product at market activities, held a very creative also very forceful promotional activities on the new features all-round transmission. However, after evaluation, the public already know the product, but that function is still unclear, let alone the desire to buy. Corporate CEOs asked me: ‘Are there any better plan? Is not our idea is not enough? ‘I looked at the whole planning program, asked the enterprise