Marketing model of choice.doc

 PAGE \* MERGEFORMAT 6 Marketing model of choice Choose what kind of marketing model, for each enterprise, are very important issues. As the market increasingly open and fierce competition, the modern marketing mode include the following three categories: the traditional marketing model, telephone marketing model, the network marketing model. Below, we will model these three brief marketing analysis and research. The traditional marketing model Most of the traditional marketing model is the choice of the marketing business model, is the most common form of marketing. The traditional marketing model can be further divided into: 1, agents marketing. Depends on the agents of corporate marketing teams, regional business recruitment agency in each region or exclusive agent, and then these agents, further development of offline marketing, distribution, retail team, businesses only need to contact their counterparts in charge of These agents do not need other intervention. Agents marketing models common in all walks of life, especially in the early days of business, or just entering a new business areas, new areas, most will choose agents marketing. So you can maximize the time savings for enterprises to grow , to seize market share. Marketing of modern society meetings (investment conference, basically belong to agents marketing. This model, especially for new and small businesses. 2, the dealer (distributor marketing. In the market very competitive industry, or the overall strength of the stronger companies, more will choose to dealers marketing model, marketing model is an evolutionary agent. Because the enterprise development growth, and also led to fierce market competition, corporate profit margins significantly compressed, in order to better explore the market, the enterprise is bound to select “out of agents, focused on supporting distributors,” the marketing policy. This marketing model more applicable to those who develop more mature, stro