Marketing need not be too heavy.doc

 PAGE \* MERGEFORMAT 7 Marketing need not be too heavy Homogenization of marketing! It is almost a depressing topic, it makes most of the business and marketing were filled with a sense of struggle. According to the Ministry of Commerce in 2005 to the latest data show that China’s 600 major consumer goods, the basic balance between supply and demand of goods accounted for only 26.7%, over-supply of goods accounted for 73.3%, there is no shortage of commodities. From the ancient Mu Qi is the report of the Industry Research Center, indicate, more and more industries, more and more Chinese companies into the competitive difficulties. China Marketing from the guts of competition to quality competition, from product imitation to the price of punch through, from advertising to brand the concept of depletion of bid ... ... all the way to imitate the way to follow suit, along persists in arguing endlessly, direct marketing reach everyone says homogenization, and earns the money. To the beginning of this century, the industry would like to make marketing systems, to management for efficiency. The second session of the China Marketing Forum, we have invited global marketing masters, comprehensive and initiated a new marketing and consumer advocates awakening, the pattern of change in the media under the new situation to try new marketing methods, primarily customer loyalty strategies, database marketing, electronic commerce, Integrated Marketing Communication (IMC), marketing organization sinking to consumers. Third China Marketing Forum, and I, on behalf of the General Assembly, the Board Wendell shing to do ‘import refined marketing’ initiatives, and then we published a ‘big off the ground in the fine’, ‘fine points of marketing’, ‘refinement of marketing and extensive Ten different marketing ‘and a series of articles, the agency directors of the Company, Shenzhen, Mr. Wang Zhongqiu wrote a book called’ details determine success or failure ‘, in the 2004 bestseller