Marketing needs a new way of thinking.doc

 PAGE \* MERGEFORMAT 4 Marketing needs a new way of thinking 10 years, immersed in China’s front-line marketing, but also a closed-door hard read voluminous master of marketing and management professional books, the experience and knowledge has given me a lot of inspiration. But I always hold with such a skeptical attitude: in the end there is no better marketing? Especially in the so-called ‘Business2.0’ the new economic era, our marketing and even some marketing theory in the end want it changed? Constitute the theoretical basis of marketing some of the basic elements, whether it is walking on the road of being eliminated it? This article will explore the reader will reflect on four aspects of marketing. Its focus is not to arbitrarily set theory, but rather attract valuable comments. Art and Design Strategy ‘Brand’, which was almost business marketing and consulting firm One of the most frequently used words. Unfortunately, for the Chinese-funded enterprises, the current capacity of a truly premium brand very few. Why is the evolution of branding experts, the final outcome of rhetoric is always able to escape the misfortune of a price war does? China’s brand, how to lose out at where? I do not agree with a simple lack of strategy for Chinese brands like argument. Indeed MBA-funded enterprises have been flooded with management. Despite all the confusion and inconsistency of these filled with marketing ideas to control the corporate marketing department and management of people’s head, but the branding and strategy for them is not a strange thing, the understanding of marketing, they also do not think lost to multinational corporations. However, in temperament, we have the apparent lack of artistic sense, both in terms of product, or the people themselves. As long as the product or brand LOGO little observation, we can easily distinguish what is a local brand, which is an international brand. No matter how we define ‘brand’, but one thing we are clear, t