Marketing needs to TFJ thinking.doc

 PAGE \* MERGEFORMAT 5 Marketing needs to TFJ thinking Well-known British philosopher Francis Bacon once said: ‘If you start from the positive, the problem is bound to end; if you start from the problem and will to affirm the end of’ give any decent questions and be able to analyze problems and problem-solving is very important, because the only way to innovate. To ask questions, analyze problems, problem-solving process, this referred to as TFJ thinking, it is a rigorous way of thinking. It is applied to the marketing of them, from the worst sake think it is best at and strive for the problems in business processes and phenomena, Qucuqujing, Quweicunzhen, getting from here to outside to the inside, the complex problem ‘easy’ into The essential thing, constantly breaking its own, establish a different order to achieve better create and satisfy customer needs. Frederick the Great had a famous saying: ‘one in the charge of services for Prince Eugene mule even after 20 times of war, but he has not become a good tactician’. Some competition in the market for many years why did not the direction of established businesses and can only be imitated in taking day to day, further and further complicated the key to ... ... do not use TFJ thinking, there is no innovation, there is no fundamental grasp the market. Too much imitation is blindly sure others, are often in denial of their own, TFJ thinking is a way of thinking to grasp the essence of things, it used to ask questions, analyze, correct, innovation, and integration and break times of experience and model can not be and grasp the essence of market operation to promote the sound development of enterprises. The nature of things are also things in the original, is the sublimation of the complex to the simple, becoming a highly enterprise development. TFJ-based thinking and corporate strategy makes students take a lot of detours small businesses, and in a timely manner than competitors, corporate branding process