Marketing Network Diagnostic Analysis of Black Hole.doc

 PAGE \* MERGEFORMAT 10 Marketing Network Diagnostic Analysis of Black Hole Marketing network is the enterprise’s competitiveness in the market to achieve the lifeline, the marketing network construction business has become a very important job. But many companies found that when more and more a huge marketing network, ‘red flag Biancha hill’ when marketing network cost and the risk of the formation of black holes are also being slowly, when the black hole is getting bigger, resources and profits began to quiet affair noiselessly been spent, was swallowed. Marketing network is effective, smooth, can block the sales network to maximize the costs and risks of a black hole, a direct impact on business success or failure. Marketing network, the cost and risk of a black hole can be said to exist everywhere, we must carefully monitor every step, improve the static and dynamic management. In our diagnostic services for many enterprises to provide the process, found that many of the costs and risks of the existence of black holes, from business decision-makers and managers in building and management on the idea of marketing network problems can be described as the source of all diseases. 1, blind self-built sales network Case: Jiangsu, a medium-sized wineries, liquor tax increase under the impact of profit margin is too low. Control the diversion of profits out of consideration, self-built sales network in Jiangsu market, but found that not only failed to increase revenue, but declined sharply. I do marketing for the diagnosis of the plant was found because: First Spread-Too-wide marketing is costly, which originally borne by the dealer personnel costs, distribution costs, shopping malls, etc. are by themselves. 2 is due to the regional market, the mandate issued by the Ministry of too high, resulting in some markets, the Ministry of ‘vicious marketing’, in order to complete the task of the commission would prefer to own a hotel or restaurant smoke give the termi