Marketing needs to compete Perspective.doc

 PAGE \* MERGEFORMAT 11 Marketing needs to compete Perspective After the reform and opening up, China has gradually from a closed rigid planned economy to a competitive market economy, enterprises are also from the ‘factory shop’ into a ‘market of the beach-goers’. So many people like to compare enterprises ‘Fighting in the market’. Fighting in the market and enterprises in order to succeed, we must understand the market, understand the market, learn to deal with the market - Marketing From EMKT. be re-introduced into China. After 20 years of theoretical study and practical exploration, ‘Chinese-style market’ quietly emerged as a hot topic experts and scholars. However, how to assess the ‘Chinese-style marketing,’ this issue, mixed. Zhang Ji in the ‘Chinese-style marketing way’ a paper put forward the view that: ‘China’s entrepreneurs do not lack creative ideas, more tactical surprise was too much emphasis on marketing ... ... the’ surgery ‘, the Chinese-style marketing of the problem, the lack of the ‘Road’ and ‘surgery’, just like a tree without roots, businesses will be unable to win the long-term survival; only fundamentally focused on marketing, the ‘Road’, Chinese-style marketing will be able to obtain the sustainable development of strength. GAO Jian-hua in Chinese-style marketing’’ ‘go astray? ‘An article on the Chinese market had a similar assessment:’ The first misunderstanding is the idea of marketing the deviation, that is interpreted as marketing, advertising; to be construed as doing marketing planning; to be construed as marketing integrated marketing communication; to be understood as channels for marketing construction. The second misunderstanding is the emphasis on tactical, light strategy, focusing on energy have been spent on the ‘move’ and ‘surgery’ at the expense of control of marketing strategies, lack of understanding on the strategic issues into the implementation of the ... ... ‘ In contrast with the previous two, Liu Chunxiong in