Marketing season.doc

 PAGE \* MERGEFORMAT 8 Marketing season What is the peak season? Everyone knows the outcome of the season is the harvest season, the season princes compete for the business sector are going separate ways, Daxianshentong season, peak season is the Sales pain and happy season. But this season, what those of us in turn SALES marketing strategy, in order to see the smoke in this competition for the terminal and channel it in an invincible position in the war? In order to make their sales to maximize it? In our practice, found that: during the peak season marketing campaign to seize the ‘three major battlefield’ of the statue can be successfully living unbeaten. 1st Battlefield: channel is the King Season, the top priority of the first phase of the campaign is ‘channel is king’. Core of the work: operational staff must have been developed and are being developed all the channels the maximum Yahuo completed the work, whether it is Yahuo rate, I still have only one store brand product purchase amount must be maximized. To this end, grasp the need to focus on the following points: 1. The existing distribution network management. Season sales, primarily through existing networks. Therefore, the existing network of ‘blind spot’ in the development, upgrading of the weak points, the crisis point of attention and must be handled as a top priority, which is to enhance the quality of the network distribution capabilities and distribution of an effective way. 2. New channel new network development. More difficult off-season market development, many of the market is not being developed quickly during the peak season, you may complete the development. Volume growth from new markets and the development of both the ‘enclosure movement’, but also from the development of new channels ‘special weaving’ actions. 3. Firmly in control of the core dealer. In the circulation channel, the core of the season sales distributors play a vital role in the breakthrough, 70% of the back sectio