Marketing people how to improve the quality of reporting of work.doc

 PAGE \* MERGEFORMAT 5 Marketing people how to improve the quality of reporting of work The work reports of the marketing people should have the basic one of the professional qualities, but also a number of functional literacy for the majority of marketing people in need to upgrade one of the short board! Marketing people as a management business is relatively loose, long-term resident outside the specific groups, individuals and teams, primarily through the communication between the headquarters ‘work report’ approach to communication, to ensure the smooth flow of information, the accuracy of decision-making and leadership. But the reality is often seen as marketing people ‘work report’ lack of capacity of the constraints affecting the smooth flow of information and communication effects. The team through our daily work report analysis, we found that the marketing of marketing people in their daily work reports are often exposed to the following questions: A train of thought was not clear. Throughout the report there is no report on the main line of marketing, made it possible for people who can not report a clear understanding of who set out to report the contents of the theme. 2, hollow in content. Report on the contents of all is to outline the theory of language or terminology class language, there is not enough data and case as support, making the work of reporting the contents of a castle in the air. 3, the lack of achievements. Reporting a narrative essay, content, plain, those reporting not been able to dig in their briefing to report the conclusions of the content of the formation of deeper causes and consequences of the assessment of the forthcoming events. 4, the lack of problem-solving abilities. Reports have only raised the question, but did not able to accept the report to provide solutions to the problem or the proposed solutions to make our reporting ‘is only raised the question, but not solve the problem’, appears throughout the report