Marketing Insight- in 2008 Chinas auto industry five keywords.doc

 PAGE \* MERGEFORMAT 11 Marketing Insight: in 2008 China’s auto industry five keywords In 2008 China’s auto industry is more turbulent than in previous years the one hand, in 2008 China’s social macro-events, such as the new government came to power, annual meetings such as the Olympic Games took place indirectly stimulate consumer confidence, resulting in consumption of a certain car rally, while the On the other hand, due to higher oil prices, the cost of upgrading vehicles, the National III emission standards, the economic slowdown as well as the income of residents is expected to decline under the influence of multiple factors such as sales of automobiles is facing enormous pressure, the market more competitive. Level of competition in the industry, with the popularity of China’s automobile further the arrival of the era, the entire auto consumption potential, making the continuous release of rivalry between the various manufacturers have become more intense, major auto manufacturers to reposition itself in a different magic, with segmentation of the marketing strategy to achieve compete for a breakthrough - Guangzhou Automobile Toyota Camry mid-size car market in China continues to lead the trend, FAW Volkswagen trend set off by the Olympic Games sponsorship marketing, Shanghai GM will focus on accelerating the pace of marketing and enhancing the quality and services on top of. 2008 draws to a close, when we look back at the development of China’s automobile industry, you can find to clear, Kaya war, the concept of occupancy, the winter of operation, environmental protection, dispute, service marketing, supported by five keywords links for the 2008 China’s automobile industry, track record. Here we will analyze the five keywords, from which came out in 2008 the pulse of China’s automobile industry, so as to better grasp the whole industry trends. Keywords 1: Kaya War If we say that mid-size car market, China’s auto industry, the focus of most attractiv