Marketing sector on the Road- FMCG Everlasting.doc

 PAGE \* MERGEFORMAT 6 Marketing sector on the Road: FMCG Everlasting In the afternoon of April 20, 2013, by the Chinese marketing resources online planner, organized by the Marketing Innovation Union and ‘executives’ magazine, Special Co-of Beiersdorf day of, the theme of ‘FMCG Built to Last’ Chinese marketing guru Forum the Guangzhou Panyu promos public thatched cottage was held. Chinese marketing guru Forum served as honorary advisor to by marketing the father of Mr. Philip Kotler, held a total of four, this is the fifth. The forum set our sights on the field of FMCG, explore the magic of the Everlasting. Attract entrepreneurs and marketing executives more than 200 participants. The guests covering food, cosmetic, pharmaceutical, towels, Paper and many other companies, also brings together a number of public relations, advertising, investment and other professional bodies person. The media sector has also paid great attention to the forum Guangdong TV, ‘the Economic Observer reported, marketing resources online,?? executive officer ‘magazine and other mainstream media of more than 30 participants. Currently, many FMCG market products, the brand is not high, in the face of increased competition, many FMCG enterprise development difficult. Copying speed is too fast, the selling point of the homogenization of serious, low brand loyalty, increasing profitability and low many difficulties before us. From a consumer point of view, ‘FMCG’ short life cycle, easy to repeat purchase ‘non-durable’, the price of absolute purchasing power of consumers purchase ‘improvisation’ and ‘readily ‘very strong, and generally difficult to lock consumers. The FMCG How can improve customer loyalty, how can we do in the industry focused, has been a headache for the industry and a topic of concern. Built to Last, the road is indeed the way to go, but if the companies do not learn from their mistakes quickly across a depth development of the brand and quality, today’s ‘