Marketing people have to learn with the leadership of Mao Tse-tung.doc

 PAGE \* MERGEFORMAT 6 Marketing people have to ‘learn with the leadership of Mao Tse-tung’ The atmosphere is not very good right now. Quick success in the community, under the influence of emptiness impetuous wind, some marketers are not willing to stop and conscientiously to read a few books, are less than willing to conduct solid market research and planning analysis. This should be an indisputable fact. Some sales people prefer to rub through the night laps, but also unwilling to consciously read a book; some people prefer ‘blowing He pulled both hands’, ‘poor spray Hu Ha’, ‘East West at home parents, a short’ talk to God a few HU Kan one night, is not willing to pause to read a book; there are a number of marketing people who would rather wholeheartedly, reluctant to leave to catch this ‘field’ to go to that ‘dinner’, is not willing to sit down to read a book. However, another reality is that, as new knowledge, new economy, new rules rushing toward us, as well as complex and ever changing market environment has accumulated a wealth of marketing practice has forced some to career into the ultimate goal of marketing in people a strong demand for reading charge, although a number of marketing services and sick, but still willing to stop and read in earnest to study, are still willing to earnestly study and research and survey analysis Zhuzhong the status quo and confusion. Case-based as evidence. Not long ago, I worked with S brand market, a regional sales manager, the front-line communication, he was on the strong desire to improve their overall quality, eager to unite the people to cultivate their own marketing team brought even more eager to improve the overall impact of their own teamwork and so on. For his thoughts and some confusion, I then sent an e-mail, where it says - very good market share must first good popular, popular bidders world, people have the marketing team’s midfield engine. And also strongly recommended to him two books. I said: