Marketing simulation in marketing lesson to explore the use of.doc

 PAGE \* MERGEFORMAT 12 Marketing simulation in marketing lesson to explore the use of Abstract: This paper describes the marketing use of simulation programs, focused on marketing, organization and implementation of simulation programs; the role of teachers and students with the role of the learning process, summed up the marketing advantages of simulation teaching keyword: marketing organization and implementation of simulation Teaching in marketing, if more students exposure to a real business environment, so as a manager of marketing decision-making, it will significantly improve the marketing effectiveness of teaching, but in the traditional teaching, because When asked, location, teaching conditions and its own capacity constraints and other reasons, students can not have this opportunity to practice real participation in all the marketing decisions of a business activity, while the use of modern communication technologies for marketing, and IT simulation teaching is able to better to resolve this contradiction. A marketing simulation course description Marketing simulation is a simulation of practical ways. Modern communication and the rapid development of IT technology to make simulation technology has matured and improved, we can use technology to develop market simulation teaching marketing simulation software to construct a true and complete and effective marketing environment for students to practice in the way of competition through the simulation exercise market analysis, marketing strategy development and marketing decision-making process of the ongoing marketing management, marketing, ways to experience a complete system. Use of market simulation technology developed marketing simulation teaching software, you can construct a complete business marketing environment, the same simulation in a macro environment in an industry market, several companies produce different products compete with each other. Students into the marketing