Marketing Strategy Analysis of the local electricity.doc

 PAGE \* MERGEFORMAT 9 Marketing Strategy Analysis of the local electricity Paper Keywords: Local Power Marketing Analysis Marketing Strategy Abstract: China’s power industry has a monopoly characteristics, long-term economic impact of the traditional planned development of the industry. As the external environment changes made to the power industry more market requirements, especially the local electricity. Article on the local electricity market, an analysis of existing problems, to propose a corresponding marketing strategy. China’s power industry is a monopoly industry, its subject is a large state-owned enterprises. For a long time, people accustomed to the planned economy model, the power market fundamentals is a seller’s market, that is, the number of power plants made, the user how much, and because electricity targets to limit and slow power construction, forming on the user’s electricity restrictions, resulting in frequent power rationing phenomenon of Farrer Road. Since reform and opening, as China’s rapid economic development, electric power significantly increased investment in infrastructure, power plants has been the rapid development of power grid construction. At the same time, the market economy as the country gradually standardized, in any industry monopoly will be broken, the electricity market has undergone a fundamental change in the gradual transition from a planned economy to market economy, the electricity market gradually shifted from a seller’s market to a buyer’s market. At present, China’s reform and development of electric power industry has entered an important period of rapid development of information technology and economic globalization continues to accelerate, especially in China’s accession to the World Trade Organization on China’s economic development and social progress will have an important and far-reaching impact , will promote the further deepening of China’s electric power system reform and further opening