Marketing Strategy and Tactics.doc

 PAGE \* MERGEFORMAT 18 Marketing Strategy and Tactics Some companies believe that the development strategy is to focus on companies 3-4 the best guards, locked them up in the house the discussion until the answer so far. This is often said that the ‘closed think tank France’. Other companies prefer to be the most respected managers in all of its focus on the Convention Center (or the climate of the Caribbean island) to discuss plans for the future - namely, ‘to avoid the phone, avoiding all’ approach. Both of these methods as much as possible to avoid the daily tactical choice, trying to get long-term strategic thinking. Obviously, these two methods are incorrect. 1. Strategic and tactical subordinate As the structure should be subject to the same function, strategies should be subordinated to tactical. In other words, tactical strategies to achieve success is the only ultimate goal. If you have set the strategy and tactics not conducive to the results, then such a strategy is wrong, no matter how perfect the image and expression. Strategies are not from top to bottom, but should be a bottom-up. Only a general understanding of what happened on the battlefield, can we develop effective strategies in an advantageous position. Strategy is not coated with preservatives from the ivory tower, but instead of the soil to survive in the market. A comprehensive strategy aimed at promoting the use of tactics, while the other is useless other intentions. In military activities, a plan of action for the purpose of, simply put, is to allow two soldiers were ready willing and able to in a certain time and place to the only enemy of war. In other words, the tactical use of power principles. A major strategy may be bold, exciting, and even daunting, but if from a tactical point of view, it can not guarantee troops on the battlefield, at a precise time and place to complete the task, then this strategy is a complete failure. In this regard, there is no bad strategy an