Marketing strategy of the modern city- the example of Quanzhou Fujian.doc

 PAGE \* MERGEFORMAT 30 Marketing strategy of the modern city: the example of Quanzhou Fujian Of: Zhang Yan Liu clock forward Sushi Can Liu Jincan Abstract: The formation of city marketing is an important way to the city a competitive advantage, internal and external environment for the formation of Quanzhou, strengths, weaknesses, opportunities and threats, the existence of private enterprises in Quanzhou City relocation of the current headquarters relocation, capital flight, tax drain, the county brand, and brand than urban brand and other issues. To this end, the city should be selected scientific and rational marketing strategy, highlights the urban characteristics, highlight the competitive advantage of the city, revitalize the economic and social development, to comprehensively improve the competitiveness of Quanzhou development purposes. Keywords: Quanzhou; city marketing strategy; city competitiveness Abstract: City marketing strategy is an important way to form city’s competitive advantage. Through the SWOT analysis, the paper points out the problems about city marketing of Quanzhou, such as corporate relocation, the relocation of the headquarters, capital outflows, tax exodus , county brand and corporate brand are higher than urban brand. Therefore, Quanzhou city should choose a scientific and rational marketing strategy, highlight urban features, highlight urban competitive advantage and inject vitality into economic and social development in order to realize the purpose of comprehensively improving the competitiveness of Quanzhou City. Keywords:: Quanzhou city; city marketing strategy; urban competitiveness It comes from the concept of city marketing the father of modern marketing Philip Kotler #8226; lt;”State Marketinggt;gt;, #8226; Philip Kotler in his book that a country can be as hard as a business operation, the national marketing should focus on their own features, find their strengths, improve their competitive