Marketing strategy in the avoid the blow imaginary.doc

 PAGE \* MERGEFORMAT 6 Marketing strategy in the ‘avoid the blow imaginary’ ‘Soldiers, the image of water, the shape, avoid high and increasingly, the soldiers of the shape, avoid the real and the imaginary attack’, this passage is Sun Wu doyen of the most important principles of military thinking and tactics. Grandson, the war power than for water, when water flow is away from high places and the flow of low-lying; Similarly, the deployment of combat troops should be the same as the water flow to avoid the site of a solid opponent, choose the weak link in the attack. What a lively and vivid metaphor! How refined and accurate statement! However, the soldiers in any event would not have thought St., 2,500 years later, this principle been a group of foreigners in another area, where the war deductive vividly. The ancients left us with a wealth of valuable ideas, these ideas have a certain height and the universality of philosophy can therefore be flexibly applied to different areas of practice. However, because these ideas are too abstract and simple, so that future generations in understanding the paradoxical and difficult to apply their knowledge. ‘Avoid the virtual strike’ of the military thinking is the case, I believe only a handful of marketing From EMKT. people can carry out this idea in marketing practice. Oriental sages is different from Western scholars better at accurate description and a systematic analysis of problems and therefore the theory of the system is always from the West. Of these Western theories and be able to jump out of the scope of ancient Chinese philosophy do? Might not be! Blue Ocean strategy, positioning theory, study its fundamental behavior that is in marketing in order to ‘avoid the blow imaginary’ principle sum up the more systematic approach; strategic analysis of the SWOT analysis, their ultimate goal is the development of enterprises in order to choose the direction can be ‘in real hit virtual’. We, as practitioners of ma