Marketing strategy for people.doc

 PAGE \* MERGEFORMAT 12 Marketing strategy for people Combined 10 years of marketing practice, the author through the model of consumer behavior, consumer psychology and the successful experiences of some well-known enterprises research, summed up the top ten for people marketing strategies. First, the effectiveness of the priority strategies People buying motives listed in the first place is the truth-seeking motives. Million consumers in the survey, we can see that influence consumers to buy the most important factor is the effectiveness of the product, identity ‘, as the effectiveness of the decision of whether to buy’ accounted for 86%, far higher than the price, packaging and other factors. Judging from the current products do a good job of marketing terms, is the effectiveness of a good product, especially for products that stand the test of the market even more so. K Hearts After six years, but from scratch, from small to large, marketing, amounting to several billion dollars, several surveys show that more than 85% of consumers believe ‘Hearts K effect is good’. To be successful in any marketing, the primary effect is to have a good product. Therefore, the first a marketing strategy is to effect the priority strategy, that is to the effectiveness of the product as a result of the first factors that affect the marketing, giving priority to product quality and optimize efficiency. Second, the price appropriate public policy Price positioning, but also an important factor affecting the success or failure of marketing. For the truth-seeking, seeking inexpensive Chinese consumers a heavy psychological price level of a direct impact on their buying behavior. For a product, the price is directly related to the stability of the product’s reputation. In general, the price determined, not change, and thus the initial pricing is essential. Those who have the vision, there are long-term business aspirations of persons in determining the prices, we should ha