Marketing Strategy of SMEs.doc

 PAGE \* MERGEFORMAT 11 Marketing Strategy of SMEs Paper Keywords: target market; product strategy; price strategy; promotion strategy Abstract: With the rapid economic globalization and technological development of SMEs in the development of China’s national economy occupies an increasingly important position, and its development for the maintenance of social stability and promoting local economic development and so has important practical significance. This paper attempts to characteristics of the development of SMEs in China, according to the characteristics of their own to develop the business for long-term development strategy of its own, depending on the target currency market, using the corresponding right product strategy, pricing strategy, promotion strategy and enhance their competitive capacity. As we all know, the economic development of SMEs in China contributed to the process. What makes them in the fierce market competition, survival and development to get it? What they are also facing difficulties and problems? These must be from its own specificity to analyze. the one hand, the small size of SMEs, market adaptability, market responsive, innovative and other advantages, on the other hand, technology is weak, backward management, competitive ability, low economic efficiency, capital and skilled personnel lacking. the face of the rapid development of science and technology, global economic integration process of the opportunities and challenges, whether based on internal and external environment for SMEs, combined with its organizational characteristics to advantage to develop long-term development for their own business strategy for small and medium critical to the survival and development of enterprises. First, existing marketing problems for SMEs As small and medium enterprises by the scale of production, capital and other factors the number of constraints that cause SMEs in marketing there are some problems, mainly the f