Marketing strategy of the terminal circulation of articles.doc

 PAGE \* MERGEFORMAT 14 Marketing strategy of the terminal circulation of articles Composition of the domestic market from the current point of view, the vast rural market account for a large proportion, but for the average consumer businesses, products to be sold in the vast rural market, we must adopt multi-channel distribution model to achieve a wide range the purpose of covering the market. And this multi-level distribution channels that we talk about daily distribution channels. This channel sales model in the current consumer enterprises are still the main channel for product sales, not only in the vast rural market exists, even in developed cities in the product order to cover the tens of thousands of terminal outlets, left the distribution channels are also still will not work. The brand is really strong distribution channels to those in the best-selling brand, the product distribution channels, the performance of dynamic corporate brand is all about. So how the operation of distribution channel? I will combine to make an Analysis of the following cases with a view to attract valuable comments: Case: A low-end market, a bottle of wine at the provincial level to promote documentary Background: Xiao Wang, a leading domestic wine sales staff in 1999 to the north of a provincial-level market, responsible for sales At the time, Shuozhou in Shanxi Province, after the case of alcohol, alcohol market is facing a new round of adjustments and changes . Many SMEs are the real estate wines, especially in low-grade real estate wine sales to decline rapidly. After the discovery of this trend, Amy immediately embarked on a detailed market investigation, that the retail price of 5-6 yuan in light of a bottle of wine a great market opportunity, had a great variety of real estate sales due to alcohol wine case, the impact of sales declining rapidly. Major market competing goods is Wuliangye Distillery Chupin’s hot wine, hot liquor sales, but prices have transparent, c