Marketing year-end wrap-up of the six design direction.doc

 PAGE \* MERGEFORMAT 8 Marketing year-end wrap-up of the six design direction Another year to the New Year, all enterprises have started the year-end wrap-up preparations. Marketing year-end wrap-up in the end to serve what purpose? Many enterprises still do not get is the ‘youngest-like’ - Summary commendation, bonus payment table, a large reception. Have recently joined the Oaks home with air conditioning and commercial air conditioning year-end wrap-up session, I would like to make year-end wrap-up session to prepare the headquarters of the six directions and purposes. First, the annual meeting is the ‘list’ I do not advocate a simple return to the meaning of paragraph list, because each market fundamentals and the competitive environment varies. I am all for enterprises in the year-end wrap-up session before the request should be sent to a unified market segments, demand in each market segment to be unified under a standard of job performance assessment. There will always be in some companies see the annual summary and a number of impassioned speeches, but the actual no specific content, so the year-end summary must prevent a ‘lecture master’ stage. Ochs made the ‘three stresses’ - ‘stress based on stress contrast, stresses commitment to’, I consider very good. Conclusion is that to be good at using the data, use cases, with an objective to carry out a summary of the phenomenon and compared. I often say that less use of the adjective annual, multi-purpose ‘numeral’ and ‘verb’. Therefore, some engage in the annual list, but this list not to sales revenue as the sole indicator, but should the market description, competitor performance, channel status, terminal competition, team building, and promote and defend other indicators combined. On the one hand increase the annual meetings of the summary of efficiency, while the objective evaluation of market performance is a driving force. Second, the annual meeting is the ‘case base’ The current domestic MBA e