Marketing return to the origin- Technology and then into the primary productive force!.doc

 PAGE \* MERGEFORMAT 12 Marketing return to the origin: Technology and then into the primary productive force! ‘Science and technology are primary productive force’, is the chief architect of reform and opening up - Deng Xiaoping in the late 80s made famous thesis. The beginning of reform and opening up, scientific and technological innovation in China’s cosmetics industry has been the rapid development of a powerful weapon. However, after a long period of time, the concept of hype, advertising acts of bombing and other short-term development filled the entire industry, has brought looks beautiful despite the virtual prosperity, but hurt consumers yearning for a beautiful soul. In recent years, painful lesson of the cosmetics industry, picking up the banner of science and technology, new technologies, new materials are emerging and applied to practice, the importance of science and technology once again exposed. Marketing Mi Ju: Why chaos punch, but master craftsman? The rise of the modern cosmetics industry has a history of several centuries, but the Chinese cosmetics industry is really, but it is accompanied by the pace of reform and opening-born, that is, the local cosmetics industry in the history of only a mere 30 years, which of course Japan can not be with the multinational giants of a century-long history of the development in the same breath. As a latecomer in China daily chemical enterprises, to catch up with multinational giants, the best way is to learn to imitate the older generation of marketing models and successful experiences. However, this catch-up process is not smooth. First, there is a misunderstanding in the industry that the market is that brands and name brands that advertise, ‘ad a ring, Huangjinwanliang’. As a result, various forms of cosmetic advertising turns debut; the concept of endless beauty; the money burning more and more ads are becoming apparent. Then, the rise of the industry has another argument: that the marketing is p