Marketing second question- Enterprise Advantage.doc

 PAGE \* MERGEFORMAT 7 Marketing second question: Enterprise Advantage Enterprise business model behind the second question, is the enterprise edge. Business community is the exchange of knowledge and experience and capital markets, or with the knowledge and experience, access to capital, or make use of capital, access to knowledge and experience. Essentially investment for policy-makers, not a technical issue, but a mental problem. Technical issues You can find experts to solve the problem, but mentally you have to themselves. business marketing business model re-locking part of a test of mind of all enterprises only problem is this: do you really know your own business advantage is? The analysis of corporate strengths, there are three ways: The first way is called outside the brain analysis; the second call judge for themselves; A third approach is called hunters evaluation. Outside the brain analysis method is to ask foreign brains to analyze the advantages of our business, the most typical way is invited to a consulting firm, to give him three months time to do research, and then listen to him to tell you: Your Business Advantage What! This method is also called Mangrenmoxiang law Mangrenmoxiang result is: the blind man touched the ear, as said: ‘Like an elephant with the dustpan’; touched the blind man as the legs, said: ‘Like an elephant and columns’; touched the elephant’s back the blind man said: ‘the elephant is like a wall’; touch the blind man as the end said: ‘the elephant is like a rope’. Out of business advantages of such an analysis, you really believe that? The fact is: This business advantage, 99% of enterprises do not believe that 80% of the consulting firm itself would not believe! The reason is very simple in operation for 10 years, a company, do not know what are the advantages of enterprises, but to believe the brain to make the analysis of three months, it is not Mangrenmoxiang What is this? Self-judgment method is to analyze its adva