Mature brand how to extend product life cycles.docVIP

 PAGE \* MERGEFORMAT 6 Mature brand how to extend product life cycles Far in the Doha Asian Games is in full swing of fierce fighting, but people turned to shift the TV series Sports Channel, Internet browsing and watching scary gold medal on the hastily turned to Huang Jianxiang of saliva war, as a people we should be happy or lost it? From the ‘sports a small country’ to Asian sports supremacy, can be said that the Asian Games in the minds of the Chinese people have grown into mature brand new product. Medical circles as a marketing person, as a manipulator of mature brand, brand managers, the Asian Games this mature brand is in the realm of standing above the crowd could not help but make me think incessantly. Of concern about the Asian Games Why has it dropped? This may be based on three reasons: First, gold medal rank first in the Chinese delegation has no suspense, there is no competition to speak of; second is far inferior to the Asian Games level and scale of the Olympic Games; third, behind the upcoming Asian Games in 2008 China Olympic Games, people’s attention, is the latter. From the above analysis, the Asian Games the lack of a mature brand ‘product innovation’, the lack of ‘follow-up to the development of competitive products’, together with ‘the rapid growth of its competitors’, the three major factors have contributed to decline in the influence of the Asian Games, the brand . As the pharmaceutical industry is a mature brand now and the Asian Games in a similar predicament. First, the lack of product innovation ability 50-70 years in China, has developed a number of new varieties of Chinese medicine, these old varieties has now become the mouth of the generic drugs, but thousands of such generic drugs rarely have the depth of product innovation and enterprise to do research, pharmacological mechanism of or several decades ago that, in addition to a number of enterprises through a unique marketing approach makes the old medicine-for-spring,