Medicine and health products company with three ways to.docVIP

 PAGE \* MERGEFORMAT 8 Medicine and health products company with three ways to Yesterday, a medical health care products distributor to consult the author of ‘Medical Health Products can not do? ‘, Speech Among the voice reveals a confused and helpless. More than ten years as a senior practitioner who the boss caught the industry’s most golden years health insurance, make a lot of money. However, since 2006, he felt that good products do, first of all advertising is not so spiritual, and kept getting worse and worse results were speculation; Furthermore, increasingly stringent government regulation, public relations is not so easy; third, input and output not directly proportional to the original is almost ‘zero risk’, now largely in the ‘gambling’, not made a lot of money for several consecutive years. Out of the planning point of view, the author and his predecessors to push the industry mind set of talking about internal organs for a long time. First, the demand to decide the market, theoretically, if someone sick, medicine and health products will always have a market. With the pressure of life as well as the environment and people’s health awareness, can be said that health insurance industry, the market will become increasingly broad. Why, then, large market, and enterprises are still not make any money? Business model is definitely a problem. Looking back, we can easily find on the market there are still many health insurance companies operating projects in profit summed up in three, one effect of support, taking the brand line of products; second is adaptable to meet the functional needs of the market products, speculative projects; 3 is to take great care line, chock full of fish oil, propolis and so on. The laws of nature is always a ‘survival of the fittest, survival of the fittest’, the market environment has changed, consumer psychology has changed, business operations model and the boss’s ‘brains’ will certainly have to change, no change will