Media who seek to confront the spread of circle.docVIP

 PAGE \* MERGEFORMAT 7 Media who seek to confront the spread of circle In the present marketing activities, whether it is told from the product, brand building and public relations hype and so on, spread an increasingly important role. But with all walks of life competition, increased consumer awareness of rational decision-making and all kinds of media, a number of factors emerging one after another, leading now to prepare the appropriate marketing communication activities increasingly difficult. One of the people’s quality of marketing is to size up the situation, according to where the actual market, considering the operational and human, financial, material and other resources, with the correct ideas to take the right strategy, implementing appropriate measures in the right to address the marketing of the all kinds of problems, to resolve the difficulties of communication is no exception. The method for determining the direction of a high degree of decision to ideas. I tried to combine their own experience and reflection on the current marketing communications activities, as a responsible person transmission planning in the formulation of communication strategy and dissemination of results to first consider the standard orientation issue, a certain point of view, for your reference and discussion. First, in the spread of strange phenomena As a qualified business marketing communications, have known that the media has targeted in the dissemination of before, usually have to identify their target audience to be spread. Generally, the target audience can be divided into the following categories: consumers, distribution channels, investors, social groups and government. However, in the actual marketing communications activities, as a business person in charge of communication, usually meet about strange phenomenon: 1, a razor to do the boss call you to the office and tell you ‘certain activities, my daughter feel good, is not that we have to consider run