Media strategies promotional heart!.docVIP

 PAGE \* MERGEFORMAT 13 Media strategies promotional heart! Most of the companies have to understand their own product can not be sold to everyone, that each product should establish its own target population. The target population for these products should be to disseminate the core of selling their own products, that is targeted demand. But most of the enterprises in the choice of propagation of the media is very extensive. In fact, any product of the target consumer groups have a certain amount of media exposure habits and the spread of the product through appropriate media release can be effectively passed to the demands of the object. In this way, the media need to make proper choices and evaluation. Also, because the modern media is that the enterprises conduct business with the media and dealers like the co-operation, as the media unit to coordinate the time, resources and advertising intended to make early release time. The so-called media strategy is the use of targeted advertising which the media, how to configure different media, advertising, time and frequency of issues such as how to arrange pre-arrangements. The release of ads in key product promotion activities, the implementation of the link, while the purchase cost of the media need to pay a large sum, therefore, advertising media marketing strategy requires a direct impact on the effectiveness of this sense that the media strategy has become the core content of promotional activities . The main medium of advertising communication and assessment: The spread of the seven modern advertising advertising medium: The spread of modern advertising, mainly in the following seven major vehicle for disseminating the media, namely: newspapers, television, radio, magazine, outdoor advertising, mail advertising (or the direct marketing media), the Internet. Its characteristics are as follows: Newspaper: Advantages: Great coverage of the local market and to accept a wide range of high reliability, ri