Mature product of the second groups of strategies.docVIP

 PAGE \* MERGEFORMAT 10 Mature product of the second groups of strategies The second groups of providers, a special channel members of the Chinese past and are now a very important key to the traditional sales channels. They had been relying on a shop, a table, several Handworker welcome all directions off the four seasons make money, China has a number of fast moving consumer goods, through their most rapid shop the traditional way to the streets, and therefore growth in the number of well-known brand. The second groups of providers, enterprises in the traditional channels for the rapid diffusion of new products allow manufacturers excited, but as the products mature and up-selling when the second groups of the market but more and more problems, such as confusion bargain, passive and even suppression of selling mature products to sell, etc., so that the products have been sold or is less than the retail end, corporate sales of traditional channels is also a slippery slide again. First of all, the second groups of mature products business why would do such a courtesy? Essence is the low profits. The main reason of low profit performance to several aspects: one, because the more mature products, prices will become more and more costs, the costs of businesses to invest in the less and less. Therefore, as the second groups of operators in mature products on the market in order to return just the high-margin (including a number of promotional support costs) is not possible, only through incremental increases capital turnover rate greater overall profit. 2, the more popular products, lower transaction costs, active distribution of the second groups will be more business, while the second groups of too much competition for business naturally led to race to the bottom end customer because the market’s overall demand is limited. 3, terminal retail customers count on taking a large quantity of choices wide and began resolutely, and the second groups of customers to ba