Markets such as Chess multi-operator wins a small operator.docVIP

 PAGE \* MERGEFORMAT 16 Markets such as Chess multi-operator wins a small operator Markets, such as Chess multi-operator wins a small operator Once upon a time, ‘a penny to buy color TV’, ‘color TV on the pounds sold’ lot of heated discussions in the country, Tong Lee appliances at once can be said to fame last year, December 23, held in Henan Province ‘China Brand Management Forum and the Marketing Innovation seminar ‘, a number of digital media surrounded a friend round and round my hope that I can have a few comments, in which a reporter asked me:’ Fan president, you think you could use ‘emotional’ term to measure an enterprise planning activities do good or bad? ‘I smiled and did not answer. After more than ten years as the market hone the planning, I know, in the competition more fierce, cruel face of the market, with ‘emotional’ to measure the success or failure of planned activities is clearly not feasible. ‘Business is war’, market competition, although not seen on the battlefield, swords and fire smoke, but again, the golf desperately, because each company are eager to defeat the enemy, achievements own ‘dominance in the coming’, but if you slight negligence or operational slower, there may be at a disadvantage or the next the wind; and if he can not use the right strategy to open up the market and to actively seize the market space, it can only have one result - is someone else out of the market. After years of planning for SMEs practice, I found the key to defeating the enemy is not just corporate product, the price is the sales, is a resource, is information, the customers, because they just are business tools and ways to win the victory , and businesses rely on the real virtue of wisdom, is strategy, the enterprise knowledge and courage among people behind the contest. Insight into the market, consumer demand is the foundation to grasp If the firm can not market a serious in-depth investigation and analysis of research, even with even the bes