Marketing strategy should not evade the issue.docVIP

 PAGE \* MERGEFORMAT 4 Marketing strategy should not evade the issue Many companies do a market strategy, consider the problem relatively simple. The face of a complete Chinese market, considering only its own how to do? Just want to reach next year, what kind of scale? For example, next year in Beijing, Shanghai and Guangzhou, the three regions to start up, and to get the results of the market, channel network how many sales and so on, self-awareness of the planning than others. In fact, it is important not just self-centered, it is necessary in order to market conditions and market research based on the results. The following is the enterprise to do its marketing strategy can not be evaded several questions: (1) First, we can not evade the market acceptance. Acceptance of all regional and some fast, some slow acceptance, companies need to consider the timing of market entry and market maturity of the issue. If you do not take into account the time and maturity, but behind closed doors to do their own marketing strategy is meaningless. (2) doing marketing strategy can not be avoided when the company’s products in the market maturity of the time. In front of talking about the needs of the market maturity, which refers to products in the market has been honed over a long time? Because some mature products on the market 10 years to mature, but some products have been hundreds of years, so , its market demand existed for hundreds of years. Is also a mature stage, the market demand mature point in time is not the same. Because they do not like what kind of strategy to them a discrepancy arose. This should make a distinction, rather than simply think these are mature products, they have to do with the concept of personalized products in the market. (3) some relatively long product life cycles, product development pace slower. For example, tea, there are already thousands of years old, up to now a lot of people began to personalize them. Some of the tea, put the