Mature product feature analysis of advertising appeals.docVIP

 PAGE \* MERGEFORMAT 8 Mature product feature analysis of advertising appeals Product maturity refers to the commodity on the products in the market penetration rate of 50% or more, and demand stabilized, this time to achieve the most intense market competition, product differentiation is more obvious in the education market, companies pay more attention to the crowd during the Features and promotion of the age groups targeted. At this point, the need to strengthen brand differentiation interests, and give rise to new product concepts to support the brand continued to develop. Specific advertising appeals were as follows: * Highlight the brand personality, and more emphasis on promoting the hearts of people feel, focusing on audience characteristics of the times In the brand image and produce a new generation of acceptance of the case of non-docking of new sub-brands or sub-brand creation and extension of To popularize the crowd in terms of age groups in the consumer to locate the minimum level of #8226; The new product concepts and the combination of sub-brands We can do a concrete analysis of three ads. Liquor product concept ad This is a product concept liquor advertising, said from the demands should be no errors, but the shortcomings of the advertisement is also clear. 1. Market Analysis: Liquor market in China belong to the mature markets, people Liquor has a deep understanding of the concept. White wine currently on the market are mainly in central and northern parts of China’s consumption of the greatest, it is because the characteristics of wine itself determined. Liquor drinking habits in the south down the main flavor, the North in order to Fen-based Northwest is and incense, while the south-west of Luzhou-dominated. Liquor taste habits and the traditional Chinese diet inseparable. As the market economy is now affected by the impact of diet in all regions have been cross-regional operations in northern China can eat authentic Cantonese