Mature products how to mobilize the enthusiasm of dealers-.docVIP

 PAGE \* MERGEFORMAT 9 Mature products how to mobilize the enthusiasm of dealers? A product in operation after a period of time, and finally reached a consensus with the dealer, and deep into the hearts of consumers, this should be said to be very successful. However, with the product market continues to mature, in particular, issues such as the emergence of FALSIFYING and a series of adjustments, product prices gradually transparent, dealer profits is bound to shrink. Less profitable, the enthusiasm of dealers will inevitably decline. Market, a lot of brand-name products can not be sustained because glory is not lost dealer support? Reason is obvious, but how to successfully mobilized the active dealer marketing mature products as well? We have invited several members of the liquor sales manager and ask them to talk about the views of this matter. Managed to improve profitability ‘Benefits or reduce merchants’. Dealer distribution of your product is for profit. If your product does not give him a profit, then how he may be willing to distribute your products? Therefore, if the dealer down the initiative, they begin to think about what aspects of the upgrade from a profit. 1. To raise prices. This is to enhance the profits of the most fundamental way. However, not every product can upgrade, you must stand on the basis of adequate market research. Last year, one after another, such as wine prices are the plants to make a decision after investigation. In the price increase, the increase rate, price increases way to go through careful consideration. At the same time we must communicate more and distributors to obtain their understanding and support. 2. Lower Chuhuo Jia. Within the limits of capacity and lower prices to distributors, increasing the dealer’s profit margin. However, this is just a temporary expedient, after all, allows the space getting smaller and smaller. Reducing Chuhuo Jia is also necessary to reduce production costs as much as possible in