Merchants are to blame.doc

 PAGE \* MERGEFORMAT 14 Merchants are to blame A company’s predecessor was one with many years experience in daily chemical products sales of regional distributors in early 2002 when the company will look to invest in women, consumer concern Beishou body sculpting underwear market. As we all know, as the initiator of the domestic body sculpting underwear industry, Tingmei by virtue of the operation of health care products market, the concept of experience and excellent first excavation was Body speculation in the industry first pot of gold, and set a 12-day hot capital, swept the country 26 days of sales myth, so far holds Underwear mainstream market. The company chose this time to enter the A has its own considerations: on the one hand, after the pre-market education, women Body unprecedented demand has been detonated, The Body the industry can be said to create tremendous business opportunities; the other hand, has been the industry by a single Body Brand monopoly issues arising from the increasingly obvious that this new brand will undoubtedly provide an objective opportunity to participate in the competition. A company is started in such a context has been the industry called ‘ants to shake the wisdom of the elephant game’. In fact, in A company involved in body sculpting underwear industry, more than a year, the market has been in a rash and inefficient state, early in pursuit of immediate rewards, as well as eager to win, leading to lost business marketing strategy. The company once the tentacles extend to the south to the sea, north to Urumqi and Changchun. As an unknown brand, is relatively weak in financial strength, marketing resources, the case of highly dispersed in an unfamiliar market foothold, and it is difficult to establish a new brand position, combined with A’s is still in the business to the brands from traditional channels to create the role of the conversion stage of business, the lack of an independent brand of experience and mature man