Merchants cleverly chopped big - REMAS garment manufacturer in case of integration of channel.doc

 PAGE \* MERGEFORMAT 17 Merchants cleverly chopped big - REMAS garment manufacturer in case of integration of channel REMAS Clothing Company is a manufacturer of men’s apparel brand, relying on a few rather strong dealer has developed rapidly. A few years, dealers are also bigger and bigger, becoming the country’s leading men’s brands. With the big companies and distributors together, these few large distributors and manufacturers of the contradictions are gradually revealed. For example, do the best and REMAS clothing company’s largest customer Mei Ligang, often put forward various demands to the business: * Frequent requests for replacement of operational personnel; * Often in the business plan will require additional outside sales, shop fixtures and other policies; * Require enterprises to increase by the end of Fandian; * Repeatedly asked for his handling of inventory goods company; ... ... Many of these enterprises can not meet, or difficult to balance the requirements of the relationship with other dealers, once the enterprises do not agree, Mei Ligang Zeyi hostage for the brand. Enterprises have been wanted in the ‘Mei Tai Sui’ head of fixed ground-breaking, but every time, ‘then a legislator’, has finally ended in a compromise enterprise. REMAS clothing company’s concerns about * REMAS garment structure of the company’s customers REMAS clothing company’s customer structure is very simple, a total of some 30 dealers, the largest three or four dealers across the enterprise sales account for more than half of sales, each success or failure of a large distributor and corporate destiny of almost all the are closely related. Generate the structure of corporate customers, in fact, and enterprises related to the beginning of market positioning. Their product into the market, first to identify a number of key markets, when every one big key markets, the firm has given it a larger market area of several dealers. At present, the control of several of