Merchants Gonglue Cosmetics Exhibition.doc

 PAGE \* MERGEFORMAT 7 Merchants Gonglue Cosmetics Exhibition Increasingly sophisticated exhibition industry penetration effect of modern marketing is growing, many companies regard the exhibition as a springboard to expand their markets. In time and space can be quantified for money’s exhibition, competition, highly concentrated, with the same face to face competition for business customers, the level of intense, such as amp;quot;Mountain Lun Jianamp;quot;, enterprises should in such a totally skewed to the buyer’s market environment, Deus Ex, not be easy. Baoshan was empty-handed into the matter, in a number of the show are not uncommon. How to avoid this phenomenon, exhibitors get the best results, even if no panacea, there daughter trick. Merchants only cosmetic at this exhibition, for example, exhibitors and business share the amp;quot;Heart Sutra.amp;quot; Choose At the wrong time, wrong place, will inevitably have to encounter amp;quot;Waterloo.amp;quot; Many companies show investment returning empty-handed, he committed the first error is to choose one is not appropriate their own exhibition. The error derived from the exhibition features the lack of awareness, confusion, there is no clear objectives. In general, a successful trade fair has three basic functions: A display investment. This is the original intention of most of the enterprises of the exhibitors, especially when companies launch new products to market, the exhibition can be said that an extension investment the city through the corridor. Cosmetics market has become increasingly short product life cycles and eliminate the rate increasing every year many new faces have emerged in the market, amp;quot;shufflingamp;quot; These new forces are normally filled by professional exhibition of amp;quot;dark horseamp;quot;, entering the field of vision dealer . Second, corporate image promotion. Mature companies basically have a relatively perfect market network, to be developed in the target ma