Merchants do a good job without mode Merchants 4P M is the key.doc

 PAGE \* MERGEFORMAT 18 Merchants do a good job without mode ‘Merchants 4P M’ is the key Mode of transmission investment end of an era Communication from the investment practices in China in the process of emergence can be divided into the following three stages Eyeball times to seize the products will be able to win eyeballs through television advertisements, press release investment information. For example, medicine and health products in the ‘China Business newspaper reported that Chinese medicine’’’’sales and marketing’ and other newspapers and periodicals published. As the product homogeneity, market order and non-standardized, information distortion, people are suspicious of advertising channels, it is difficult to find strong distributors. Heart age let dealers assured that the main use of press conferences, exhibitions, fairs, festivals and other activities with local characteristics to attract business participants, negotiate. Like rum, Yao Jiaohui, the United States Fair, etc. belong to this type; regionalization of economic development, the Government, there are special resources of the enterprise often used to attract businesses to conduct investment festivals is that people often say that the ‘cultural set up the stage, economic sing’. For example, China Orange Festival, Chinese hawthorn festival, Oktoberfest. Dissemination of information in order to solve problems, to develop advertising + meeting you face to face communication, learning experiences, to talk about the market, look at products. Was excited, not after the move. Time of Action for dealers to experience a crisis of confidence in order to solve the manufacturers to innovate again, there is an extension of the strength of the manufacturers began to move forward the introduction of a new type of ‘Let’s distributor pays for’ approach, the manufacturers themselves to make a model market in the country Market cloning. His flaw is the Chinese market larger, uneven regional developm