Merchants negotiation skills Series II - How to Design of Man investment program under the food.doc

 PAGE \* MERGEFORMAT 6 Merchants negotiation skills Series II - How to Design of Man investment program under the food Why design? Find out the potential franchisee in the impulses of investment, the investment manager, and then give him the “tailored” set of investment in design. Many investment managers are wondering, our products are already designed well, what can be designed to do, tell him that we join the approach and policy is not to connect it? Here, we have to distinguish two concepts: selling and marketing. Whether customers are not required to sell the product, whether the customer is not interested in this advantage, are recommended to him that on a chase, allow customers to passively accept Marketing is through understanding the basic situation of customers, customer demand, have focused on introduction, let customers know that he needs the advantage of products and he wants to have a high interest in the product and take the initiative to accept. Low success rate of selling and marketing high success rate. Marketing success rate is that it is “tailored.” Potential franchisees on our projects, initially in contact with a concept or a strategic investment intentions. They only have one thought of this investment is generally limited to “how much money I want to invest, how much I hope,” and some simply to “ I just look at this thing. “ If the investment intentions by 5 points to divide the axes, then their investment decisions in general is only 0-1 minutes. Investment intentions score: Only investment intentions adjusted to 4 above, the investment have a chance of winning. So, how to motivate a potential franchisee needs? That is according to the basic conditions and basic needs, targeted to design investment. How to design As the saying goes, is to tap the demand for sales, create demand, the process of expanding demand. Investment is the key to tap the customer’s needs, then meet and expand their needs. Investmen