Meiling the new start from a strategic marketing.doc

 PAGE \* MERGEFORMAT 6 Meiling the new start from a strategic marketing The new marketing emphasis of marketing revolution is no longer a sector can do, nor by the temporary support of corporate executives can be put into practice. If that’s the case, all of these movements are clearly demonstrated as an expedient measure, is to safeguard the relationship between dealers and companies are forced to make action. In order to make the relationship between manufacturers real change is that the manufacturers from the heart, from the high-level decision making, and implemented throughout the company, which is part of corporate strategy. Thus, the new marketing methods are all have a certain threshold. In addition to the threshold of investment away from more important way of thinking on the threshold. Meiling refrigerator ‘fresh, Meiling’s’ strategic aspirations, which is undoubtedly suited to Meiling refrigerator is now positioning the product. But the highlight of such a strategy would not only affect the existing refrigerator industry, along such a corporate image, Meiling’s product line will change. ‘Fresh’ such a definition was decided it should go on to the direction of the food-handling appliances, perseverance will see that this definition really bring about the changes to this company. But this will undoubtedly limit Meiling original product as an extension of household electrical appliance enterprises degree bluntly, is that some products should not be involved in it. Sometimes this is the profitability of the enterprise will produce conflict, for example, a product out, profits were still good, Meiling production line does not require a large transformation can be done, but with ‘fresh’ defining a business conflict, you do not? Enterprises to profit, should do. But the world has too many profitable products, in fact you can not do everything. Therefore, the need for a self-limitation, business strategy where there is the limit. In a long time span, the