Method of investigation with the competitive intelligence market capacity.docVIP

 PAGE \* MERGEFORMAT 5 Method of investigation with the competitive intelligence market capacity Market capacity is not considering price or supplier under the premise of the strategy the market can absorb in a given period of units of a product or service number, so the market capacity is actually equivalent to demand. Market size is the driving force behind the economic development of enterprise efficiency is the driving force behind economic development, subjective. In order to understand the market potential of products must also be thoroughly investigated the capacity of the market and products in the local consumption, consumption growth. As long as the law is in line with market development company, to produce the products is through market competition, consumer products, this product market capacity at a time by the scientific method can be derived from. Capacity in the regular market surveys, consumer surveys of ordinary consumer goods must be carried out, specifically, should be aware of the demographic composition of the local market and consumption habits, including age, gender, occupation, wage income, education level, location, price standards, the purchase habits, lifestyle, motivation and the use of methods of purchasing content. for industrial users of the product, you should understand clearly the trade, representative firm size, sources of supply, problems, procurement methods and the responsible persons. wholesale businesses and the middle retail businesses, need to know about the situation the same as the basic and industrial users. However, the market capacity of conventional survey research relatively long period of time and the costs of direct expenditures is very expensive. Methods used to analyze the competitive intelligence market capacity, from different angles, simple and relatively inexpensive direct. Master competitor intelligence, aims to do know ourselves. When the capacity of their products in the market confusion,