Method of measuring brand value.docVIP

 PAGE \* MERGEFORMAT 8 Method of measuring brand value In the past, marketers are always around the customer turn, information technology personnel will only need to take into account technology. But now, the situation completely changed. Whether for cultivating a brand-oriented programs designed to employee behavior, or the use of customer service centers to provide customers with personalized data services, customer relationship management software and technology in the customer’s experience, have a strong impact. Therefore, the two types of managers find themselves in the use of technology together. As the senior technical managers involved in strategic discussions about the company brand, they began to enter a new area. Its role has expanded to design and use of tools to monitor the efficiency of the company’s brand strategy and to assess the performance of the brand, but they were many people still do not know the brand is all about. A common misconception is to the brand as an emblem, a label or an advertisement, in fact, these are just the visible expression of the brand belongs to the most basic marketing department’s work. A leading global awareness of the brand connotations far the temple. Brand is a set of expectations and associations, from the company, product and service experience, each one drinking cola or open Cadillac cars people know this. Measurement selection Measurement method is a good brand can be used to do the actual business decisions, and can be the basis of the information received to take action. The following five basic principles will help to help companies clear whether its business strategy and positioning in the market, choose the correct measurement method. In order to facilitate memory, these five principles can be abbreviated as amp;quot;SMARTamp;quot;: Simple and practical (Simple to use) a useful measurement method is the same collection, and use of information, like the direct, the key to measuring the time spent b