Methods to improve customer price and marketing costs using techniques.doc

 PAGE \* MERGEFORMAT 9 Methods to improve customer price and marketing costs using techniques Type of analysis of online shopping customers Demand to buy: only when needed to buy what they need. Affect the type and quantity of goods they buy are caused by objective factors, such as seasonal, work, study, living, physical changes, and other outside influences. To online shopping as a leisure activity: which is divided into two cases, one, see something they like to buy from do not care about the price, two, Amoy wanted to see something they like, but every time (per cycle have total control of purchase, the product price and purchase frequency has its own criteria. This article is mainly for online shopping as a leisure the way, wanted to see something they like Amoy, but each time the total amount of control to buy, and purchase price of the product has its own criteria for judging the frequency of such customers . Customer price formation, there are two cases. First, the vast majority of customers to purchase a single product every time, but this is relatively small for daily consumer goods, buy goods is relatively common, such as cosmetics, and the second the vast majority of customers buying large amounts each time (at least two, and this is the customer to buy the more common situations of daily consumer goods, this paper focuses on the second case. Off single-product price: the price the customer to buy similar goods mean; off single quantity: the number of customers to buy similar goods mean, Single unit activity off-off single-product price = * off a single volume (the actual calculation commonly used: single-event sales / customer number, Off each appraisal cycle activities within the unit price = total sales cycle / number of customers. It can be seen from the formula: the customer unit, passenger single-product price, single-passenger capacity is directly related to a group of data, should be concerned with, customer price by the cust