Merchandising products in actual use.doc

 PAGE \* MERGEFORMAT 6 Merchandising products in actual use Looking behind the success of the brand or high-profile brand has tremendous influence, there are many bright spots worth learning, of course, is the core of most worth learning products, known to everyone, the product is the cornerstone of the brand, we are also consistently the operation of the product as a brand lifeline, but when we focus on product development while, but forget how to position the product right direction with execution planning, which is what we talk about merchandising, then the merchandise planning need to do? I personally think there is a pattern of any industry in product development and packaging are inseparable from these major laws: 1 new product development must be based on birth, the story of this talk is based on the popular point product, any product, all have the vitality and the birth of his story, the story is given divine vitality designer, just as newborn baby, so he has issued new product design, product selling point, as well as the name of the late packaging, etc. When you design a product and the roots of the original design concept is a failure that can not find the product traceability, When we develop products, how to better meet the needs of the market, which is a selling point, so the selling of a product is extremely important advantage, product features, sell it, you must consider carefully positioning clear, in order to The most core foundation products do. 2 a baked good product, not a decision of the executive office, nor is there the owner to decide, but the first line of contact persons determined by the market, for example, freshly baked food, really good? Can not sell? needs whom? how to sell? These are not office executives closed doors to decide, should the market go and dig the voices of frontline staff, listening to their thoughts and ideas and direction throughout the product development. especially in the design of the price at the same