Microsoft Worries.doc

 PAGE \* MERGEFORMAT 14 Microsoft Worries Since 1975, Microsoft Corporation (Microsoft) was founded over two decades, Microsoft has maintained a continuous innovation and superior marketing ability, in the IT industry, has accumulated a strong competitive advantage, create from a stock market value reached 379 billion U.S. dollars, the annual The average sales of up to 20 billion U.S. dollars of software empire. Microsoft’s secret of success lies in sustained development and improvement of infrastructure based on Microsoft technologies, and gradually build a broad-based, evolving industry ecosystem, established in the PC platform, operating system, the status of the undisputed standard. Based product model by the transition to the industry-standard model, Microsoft has created a very powerful profit engine. Through continuous self-renewal of ecosystems, and create and meet the growing application of user experience, Microsoft is consolidating and expanding the original eco-system, and in promoting the upgrading of the product to create a new profit model, won the 20 years of brilliant. IT industry, the ecosystem is still in the development of turbulent change, Microsoft still faces numerous threats and challenges. Microsoft, which also has a clear understanding of July 18, 2003, Microsoft Chief Financial Officer, John - Connors announced that Microsoft will face five major risks: ‘the overall economic environment is the number one risk, Linux and other non-commercial software is the first 2 large risks, the other in turn is how the expenditure contraction, an increase in user base and face judicial proceedings, as well as how to efficiently implement the Business Plan at various levels. ‘ One of the challenges: Ecosystem lag length Microsoft on the desktop ecosystem development remains an important basis for the development of Microsoft, but with the slowdown in world economic growth in recent years, PC sales growth slowing, its room for growth has been rel