Microwave ovens reached consensus on the two oligopolistic market transition effects to be tested.doc

 PAGE \* MERGEFORMAT 4 Microwave ovens reached consensus on the two oligopolistic market transition effects to be tested “We need to reform corporate strategy, the path of price competition is not suitable for today’s market, Glanz to complete from the size, price to the brand, innovative turn.” Recently, in the opening round on the world’s first microwave oven’s launch , the Galanz Group CEO Liang Zhaoxian to the lt;”China Enterprise Newsgt;gt; told reporters that a price war to give up. Coincidentally. This year in January, the U.S. president Zhu Fengtao microwave electrical clear that “in 2011, the United States will withdraw from the microwave oven market below 300 yuan, the total abandonment of the competitive low-end products, focusing on expanding its high-end market.” Appliance industry pointed out that as a global microwave oven market, the two oligarchs, the United States, has implemented the development of strategic transformation Galanz, which means that the next few years, the global microwave oven market will usher in a new round of product replacement and consumer upgrades. The innovative products leveraging the two giants is a breakthrough in industrial restructuring. As early as last December, the United States has launched a price of up to 1 million worth of variable frequency microwave oven, and identified 2011 as the leading high-frequency microwave technology market, the new layout. Recently, Glanz Zaiduofali to variety of “on the door” round UOVO series of revolutionary products to market microwave ovens and open up new markets for growth. Liang Zhaoxian introduction, “UOVO (Italian, refers to the egg microwave oven, the surface is on the traditional square, the side door of the product mix of innovation, in fact, involve enterprises in the industrial design, the core components of the magnetron, intelligent control systems, security other aspects of the system innovation, reflecting the company’s determination and ability to im