Middle and low inflation of raw materials under the liquor survival.docVIP

 PAGE \* MERGEFORMAT 13 Middle and low inflation of raw materials under the liquor survival In the first half, with the global economy, the arrival of a new round of inflation, China’s economy also has been the impact of significant price increases of raw materials industries, producers of raw materials were rising and the market did not rise in the form of a double squeeze to make More and more risk-resisting ability of the company less in perpetuity, a slight mistake may be in this round of inflation and the tide was eliminated. For liquor businesses, there are several trends in promoting the differentiation of various enterprises become increasingly clear that the traditional strength of wine businesses, as its main sales products are mainly targeted at the high-grade production costs on to their posed minimal impact, even if it does not be digested by way of price increases, as long as the marketing policy, slightly adjusted, this increases the cost of digestion will be out, not to mention the traditional companies are often more powerful wines yes prices initiator. Therefore, a round of cost increases arising from the market a strong tradition of struggle against often widen the gap between wine and other enterprises, to accelerate its own development opportunities; while the strength of local traditions is the existence of two kinds of wine go, one master marketing product positioning for medium and high-end, such as Hubei, Baiyun side of laughter and other openings in Hunan, which brought about the rising costs of production and market pressures are not great, but even if the price increase of this consumption level of people to come that it would increase 10 ~ 20 yuan / bottle price difference can not fundamentally prevent consumer enthusiasm; 2 is the main selling product positioning for medium and low-end liquor companies, for example, many wineries in the Northeast, the main selling price-bit focused on the 30 yuan / bottle below These manufacturer