Michael Silver- Chinas beer market Lone Ranger.doc

 PAGE \* MERGEFORMAT 17 Michael Silver: China’s beer market Lone Ranger First, the Chinese beer market is a leading regional brand stage China’s rapid turnaround in the consumer goods market, with the exception of beer competition in the market, more than any one industry. Currently, manufacturers of beer across the country, as in the earlier period varies from tens of millions, as many as Jige Yi’s fixed assets investment, equipment, transformation, etc., and this trend will repeat the construction of the continuation, forming a situation of course is: market products much supply exceeds demand, while also greatly enhance the quality of products, industry, the same type of beer is almost the same quality of products. Shanghai Foreign beer companies coupled with the Chinese beer market coveted piece of cake, so the Chinese beer market in recent years, reaching the sky is always fighting, but no peace. From some data to analyze the current Chinese urban markets are mainly 37 brands of beer each to lead the local market consumption trends, these brands are: Yanjing, Qingdao, Suntory, snowflakes, Harbin, Budweiser, Hang Yin Court, Jinwei , Legge, Hans, Baotu Spring, Laoshan, and the town, 39, Li-Bo, West Lake, Jinling, Oak, Pearl River, Yingze, silver waterfall, the black lion, Nanchang, Blue Ribbon, Chongqing, Hui-chuan, Dan Hua , Xinjiang, Li River springs, white sand, Lido, Taihu Lake water, five springs, Longin, Yellow River, San Miguel, KK beer. The reason why they can guide the trend, its causes are: 1, their corresponding manufacturers are located in the more populous, economically more developed provinces and cities or coastal cities. Beer sales in the effective radius, there are a lot of habits of consumers. 2, these enterprises are in the pre-light system, the local state-owned assets invested in plant, equipment, etc., with strong production capacity, thereby ensuring the quality of products. 3, these beer products, product shortages in the past plan