Milk industry - how to improve the training of promoters results-.docVIP

 PAGE \* MERGEFORMAT 21 Milk industry - how to improve the training of promoters results? At present, the milk of competition mainly in the terminal promoters who, by their direct sales also reflected a lot of milk powder company’s efforts at improving the overall quality of the promoters, but the result is: ‘every day training, every day, no sales’, which Why is that? Because such enterprises will only copy the dogmatic training, but not according to the actual performance of enterprises in the market to the training, so training is expected to differ materially from the results, how do people training to be effective? I myself believe that pragmatic, flexible, flexible training before there are results. I sum up a bit, as the milk industry, promotional staff to proceed with the following points should be doing their own work, so that sales can really through a terminal of the promoters and a qualitative change! 1, we must clearly understand the concept of promotion Promoters must first figure out what is marketing? The significance of promotion there? What is the role? For their own job descriptions clear? 1, the concept of promotion! Sales promotion is an enterprise in order to inspire desire to purchase customers, affecting their spending behavior, to expand sales carried out a series of communication, persuasion, incentives such as promotion, so that ultimately the consumer buying behavior! Then the promoters of the most central role is in fact not the achievement of sales targets, but the company’s products and consumers were the most valuable media company through effective dissemination of valuable information, product information, service information, etc. so that consumers ultimately approved the company’s products and the company’s own brand! Therefore, the promoters of the final analysis, is a pull rather than push, because there is no one to persuade promoters to make sure that this will succeed! 2, promotion of the significance and role! Th