Milk prices collectively in the end who Huyou-.doc

 PAGE \* MERGEFORMAT 4 Milk prices collectively in the end who Huyou? Beginning in 2007, each brand milk prices began. Into 2008, along with the collective foreign milk prices, milk powder industry, again experiencing a new round of price increases. Yang milk, so why their prices? Whether price increases in 2007 or 2008 prices, are deeply touched with an inflation-sensitive phase of consumers, particularly high-end milk to consumers. Over the years, the high-end milk powder most of the market dominated by foreign brands, such as Mead Johnson, Wyeth, Nestle, even if China From EMKT. first milk powder brand Sanlu is difficult to shake up the status of foreign brands. Therefore, these foreign brands the right to speak naturally big. In fact, since entering the China market, the foreign milk powder brands have been non-stop price increases, such as the first half of 2005 foreign brands on the price increase about 10%. Prices for foreign milk powder brands main reasons are the following: Consumer blind obedience: As in previous years, Chinese-made milk powder enterprises in the high-end milk powder market is in a missing or weak state, which resulted in foreign milk powder brands in the Chinese market in short supply, the market FALSIFYING phenomenon is more serious. Out of the trust foreign brands, consumers are more up to buy more. At this time, consumer psychology is in a relatively immature stage. In addition, as in previous years, economic development, population income levels, consumer prices are not too sensitive, but also within the scope of its tolerance. Foreign milk ‘hunger’ controlled goods: the market FALSIFYING, 2005, reporters are doing a market survey, a dealer once told this writer that the foreign milk powder brands operating in the operation is a kind of ‘hunger’ therapy, that is, Dealers difficult to get sufficient goods manufacturers. This ‘hunger’ caused by the effects of therapy is to maintain dealer relationships with the retail termina